The Studio CCHS Graphic Design Job 09 · Final Draw one at random

Client
Scenarios

You already know all ten. They're published early on purpose. Working out which of your pieces suit which client is exactly the prep this exam is testing. What you don't know is which one you'll draw.

Every card works the same way. One new piece, two formats, exact dimensions printed on the card. Every card is answerable from any portfolio in this room, and none of them need After Effects.

0:00 – 0:05
Draw your card. Read it twice. Do not open anything yet.
0:05 – 1:00
Build the new piece, both formats, correctly sized.
1:00 – 1:30
Canva deck. Cover with the client's name, three existing pieces with one line each on why this client, then your new piece.
1:30 – 1:45
Closing slide: one sentence on what you'd bring to the job. Export. Submit.
Later that week
Defend it. Why these three, why that order, what you cut.
01

Riverbend Interactive

Games · Summer art intern

An eleven-person studio finishing a co-op horror game where four players share one flashlight. They've been building it for three years in a converted garage in Long Beach and they're two months from launch with no one to handle store art. The role is a paid summer internship. The person who takes it will make everything a player sees before they ever press play.

What they care about

Whether you can hold a consistent visual tone across pieces. Horror falls apart the moment one asset looks cheerful, and they've been burned by a freelancer who delivered five things that looked like five different games.

Make this

Steam "coming soon" announcement

1920 × 620
Steam capsule header
1080 × 1080
Social announcement post
The trap

Horror does not mean dark. A capsule that's 90% black reads as a broken image at thumbnail size on a storefront full of competitors.

02

La Segunda

Food · Freelance designer

A taco shop that's been on one corner for nineteen years is opening a second location four miles away. The owner's daughter runs the Instagram and has decided they need a real designer for the opening. There's no brand guide. There's a hand-painted sign, a menu someone made in Word, and a lot of goodwill in the neighborhood.

What they care about

Legibility from across a street, and not losing what the old sign already means to people. They are extremely suspicious of anything that looks like a chain.

Make this

Grand opening announcement

11 × 17 in
Window poster, 300dpi, CMYK
1080 × 1920
Instagram story
The trap

The poster is read from twenty feet away by someone driving. If your date and address aren't the second thing visible after the name, it failed.

03

Westside Youth Arts

Nonprofit · Volunteer designer

A after-school arts program running out of a rented church basement, serving about sixty kids a week. Their entire annual budget is smaller than one Adobe license. They need a designer for a year-end donation drive and they cannot pay you. But the director will write you a recommendation letter that a college will actually read.

What they care about

Warmth, and exactly one clear ask. Their last flyer had four different ways to give money on it and raised almost nothing because nobody knew what to do.

Make this

Donation drive graphic

1080 × 1080
Social post
600 × 200
Email header
The trap

600 × 200 is brutally short. Anything you designed for the square will not survive being cut down. The header has to be designed separately, not resized.

04

The Mayfair

Music venue · Show posters

A 350-capacity room that books five nights a week. Punk, cumbia, noise, whatever fills it. They print posters and staple them to poles, and they've done it that way since 1997. They need someone who can turn around a poster in a day when a bill changes, which it always does.

What they care about

Whether typography alone can carry a piece. Bands rarely send usable photos, so most of the time all you have is names, a date, and a price.

Make this

Show announcement. Five bands

11 × 17 in
Street poster, 300dpi
1080 × 1920
Instagram story
The trap

Five bands is a hierarchy problem, not a list. The headliner, two supports, and two openers are four different sizes. And every band has to be readable, including the one playing at 7pm.

05

CCHS Robotics

Campus · Team designer

Your own school's robotics team qualified for the state championship for the first time in eleven years. They leave in nine days. They need a send-off graphic for the gym screen and for social, and every single person who will see it already knows what the school colors are.

What they care about

School pride that isn't generic. They've watched every club on campus post the same centered-text-over-a-photo graphic for years and they are sick of it.

Make this

State championship send-off

1080 × 1080
Social post
1920 × 1080
Gym screen, viewed from 60ft
The trap

The gym version is seen for four seconds from sixty feet by people who are talking to each other. Body copy is wasted there. Decide what the one thing is.

06

Nine Lanterns Games

Tabletop · Marketing assistant

A three-person tabletop publisher launching their fourth game: a card game where players are rival lighthouse keepers sabotaging each other's lamps. They live and die on crowdfunding. If the launch day image doesn't work, the campaign doesn't fund, and there is no game.

What they care about

Whether you can explain a game in one image. Somebody scrolling past has about a second to understand what this is before deciding.

Make this

Crowdfunding launch announcement

1200 × 630
Link preview card
1080 × 1080
Social post
The trap

The link preview gets cropped differently on every platform. Anything critical within about 60px of an edge is gone.

07

Carrillo Playhouse

Theater · Resident designer

A 90-seat community theater announcing next season: six shows across a year, ranging from a Greek tragedy to a children's Christmas musical. They want one designer for the whole season so the marketing finally looks like it came from one building.

What they care about

Whether one visual idea can stretch across six shows that have nothing in common. A system, not six unrelated posters.

Make this

Season announcement

11 × 17 in
Lobby poster, 300dpi
1080 × 1350
Instagram portrait post
The trap

Six titles is a lot of type. The season has to read as one thing first and six things second, or it's just a schedule.

08

Halcyon Pictures

Film · Key art &. Promo

A small distributor that buys two or three films a year out of festivals and releases them in about forty theaters plus streaming. They just picked up a first feature. A slow-burn sci-fi about a woman who wakes up as the only person left on a research station and starts receiving her own voice on the radio. No stars. The poster is the entire marketing budget.

What they care about

Restraint. Their audience is people who read reviews, and a poster that oversells reads as a bad movie before anyone has seen a frame.

Make this

Theatrical announcement

11 × 17 in
Mini one-sheet, 300dpi
1280 × 720
Trailer thumbnail
The trap

These two want opposite things. A one-sheet rewards a slow read and negative space. A thumbnail has to survive being two inches wide next to autoplaying video. Same film, genuinely different solutions.

09

Razer

Lifestyle · Brand design

A hardware brand built entirely on gaming is expanding into things you'd wear and carry outside your bedroom. Bags, apparel, everyday audio. The problem is real: the same three-headed-snake logo and neon green that scream credibility to a nineteen-year-old on Twitch look like a costume in a coffee shop. They need a designer who understands both rooms.

What they care about

Whether you can shift register without abandoning the brand. Go too far and you're generic streetwear. Not far enough and it's a gaming ad with a backpack in it.

Make this

Lifestyle product launch

1080 × 1350
Instagram portrait post
1200 × 630
Site hero / link preview
The trap

Existing brand assets aren't yours to redraw. Working inside somebody's identity while changing its tone is a different skill than designing a new one, and it's most of what an in-house job actually is.

10

Red Bull

Global events · Content design

An energy drink company that operates more like a media company. They barely sponsor other people’s events. They invent their own, then film them. A one-on-one breaking battle staged in a bullring. Mountain bikers dropping off a Utah cliff face. Cliff divers going off a Balkan bridge. Teams racing homemade non-motorized vehicles down a hill. The brand doesn’t appear in the event. The brand is the event.

You’re designing the announcement for one of them. Pick an event they run. Breaking or dance, freeride mountain biking, cliff diving, motocross, a fighting game final, a music showcase, a soapbox race. Or pitch a new one in the same spirit.

If you invent one, the name starts with “Red Bull.” That’s not decoration, it’s the entire mechanism: Red Bull Rampage, Red Bull BC One, Red Bull Cliff Diving, Red Bull Final Summoning. They don’t sponsor somebody else’s event and put a logo in the corner. They name it, own it, and film it. A good one does double duty the way Final Summoning does: it describes the event and lands as a reference the audience already knows.

Part of what you’ll defend is why that event suited the work already in your portfolio.

What they care about

Working inside an established identity under real constraints, and doing it consistently across sports that have nothing in common. There is a brand book, it is enormous, and it is not a suggestion. They also care whether you understand that your design is never the main thing on screen.

Make this

Event announcement: your chosen event

1920 × 1080
Broadcast slate, safe margins
1080 × 1920
Story / vertical clip
See how they actually do it

Look at style and output, not dimensions. How much sits on the image versus beside it, how the mark is placed, how loud the type gets, what stays the same across three sports that share nothing else.

The trap

Two traps here. Broadcast graphics get overlaid with chat, camera boxes, and a scoreboard. Design for what’s left, not the full rectangle. And the brand mark placement isn’t yours to move. Working around a fixed element is the job.

How this is graded

On decisions, not polish. Did you read the brief. Is the hierarchy right. Are both formats actually sized correctly and designed separately rather than one stretched into the other. Something rough and correct beats something pretty that ignored the client. The clock is there to test judgment, and judgment is what gets scored.

There is no correct set of three. Only defended sets and undefended ones. Two students can draw the same card, choose completely different work, and both earn full marks if they can say why.

Cards 09 and 10 are real companies and this is a spec exercise. Nothing made for them is endorsed by them or publishable as real client work. Put it in your portfolio labeled as a concept, the way every designer does. Ask me about both of these afterward. I worked at them.